Trademark Registration Services
Trademark Registration Help for Names, Logos, and Slogans
Carson Patents helps individuals and businesses seek U.S. federal trademark registration for names, logos, slogans, and other qualifying brand identifiers. Our trademark team can assist with clearance searches, application preparation and filing, and responses to USPTO office actions.
Trademark rights can arise through use without federal registration. Registration may add legal benefits, but the USPTO must review the application and approval is not guaranteed. Schedule a free 30-minute trademark consultation to discuss your mark and the work you need.
Trademark Registration Services Provided by Carson Patents
Our four-step trademark registration process covers clearance research, application preparation, filing, and examination follow-up. The engagement letter identifies the work included and any separate charges.
- Before filing: assess the proposed mark, owner, goods or services, and filing basis.
- During examination: address refusals or requirements within the applicable scope of representation.
- Later work: use-related filings, maintenance, monitoring, and disputes may require a separate engagement.
Compare trademark fees and cost examples, learn how a trademark attorney can help, or prepare with our trademark intake checklist.
Complete List of Our Trademark Registration Services:
Clearance research. We research similar marks and relevant marketplace uses to help assess registration and infringement risks. The USPTO’s current system is Trademark Search; TESS has been retired. A search cannot guarantee approval or freedom from conflict.
Application preparation. We identify the proper owner, mark format, goods or services, filing basis, and required statements. A Section 1(a) application requires qualifying use and a genuine specimen; Section 1(b) permits filing on a bona fide intent to use, with use evidence supplied later.
Filing. New U.S. applications are filed through Trademark Center with required fees and supporting material. We provide the filing receipt and application information. current USPTO trademark fees.
USPTO examination and office actions. We can prepare responses addressing refusals or requirements, subject to the agreed scope and deadlines. Learn about office actions. Registration is not guaranteed.
Existing applications. We can evaluate an application you started and discuss representation, pending issues and deadlines.
After registration. Services may include maintenance filings, monitoring, ownership records, licensing or enforcement advice when within the agreed engagement. A registration is not maintained merely by paying a periodic fee: qualifying use, declarations and other applicable requirements matter. USPTO maintenance requirements.
Clearance should be considered before investing in or launching a mark. A use-based application requires qualifying use; an intent-to-use application can be appropriate before launch. Timing depends on your business and legal circumstances, and using a mark first does not guarantee registration or noninfringement. USPTO filing-basis guidance.
What is a Trademark or Service Mark?
A trademark is a piece of intellectual property that provides legal protection for a recognizable sign, design, or expression that identifies products or services of a particular source from those of others. Trademarks can take various forms, including words (brand name, business name, or slogan), logos, symbols, colors, sounds, scents, or a combination of these elements. Check out some well-known trademarks in our recognized trademarks article.
The primary purpose of a trademark is to distinguish and identify the goods or services of one business from those of others, creating brand recognition and consumer trust. On the other hand, a service mark is similar to a trademark but is specifically used to identify and distinguish services rather than tangible goods. Read more on our “What is a Trademark or Service Mark?” page.
Important Note: The term “trademark” is often used broadly to encompass both trademarks and service marks, and the registration process is generally the same for both. Check out our article on the differences between trademarks and service marks.
Carson Patents
Trademark rights can arise from qualifying use in commerce, while federal registration can add important benefits. Principal and Supplemental Register eligibility and benefits differ. Registration does not create an unrestricted monopoly over a word, guarantee noninfringement, or automatically stop conflicting use.
A registration can potentially be maintained indefinitely with continued qualifying use or excusable nonuse and timely filings. For most domestic federal registrations, file a Section 8 declaration between the fifth and sixth years after registration, then a combined Sections 8 and 9 filing between the ninth and tenth years, and every ten years thereafter. Continued use or qualifying excusable nonuse and timely filings are essential. Madrid-based registrations have separate U.S. Section 71 and international-renewal requirements. USPTO maintenance requirements.
Important Note: Trademarks and service marks play a crucial role in branding. Read more in our business name branding and best practices of brand selection articles.
Carson Patents
Registering a Trademark Internationally under the Madrid Protocol
Trademark rights are territorial. International strategies may include direct national or regional applications and the Madrid System. An eligible applicant may base a Madrid application on a basic application or registration, then designate the members where protection is sought. Each designated office applies its own law and may refuse protection.
Eligibility can depend on nationality, domicile, or a qualifying industrial or commercial establishment. WIPO registration is not automatic protection in every member. Fees and representation needs depend on the designations and classes.
Replacement of national or regional protection has specific conditions; it is not a blanket automatic substitution for all existing registrations. Review WIPO’s Madrid guidance and replacement requirements before relying on a particular strategy.
Attorney Costs to Trademark a Business Name or Logo
The costs associated with trademarking a business name, brand name, logo, slogan, or other distinctive sight, smell, or sound varies depending on the following factors:
- Kind of trademark application
- Desired versions of a mark
- Complexity of a trademark application
- Number of classes
- Jurisdiction
- Professional legal guidance
- Attorney fees
Carson Patents Attorney Fees
Professional fees depend on the search, application and other work requested. Our engagement letter states the quote and included services. Review our trademark cost guide for published pricing and examples.
The USPTO base electronic application fee under Sections 1 or 44 is $350 per class; additional charges may apply. current USPTO trademark fees. Qualifying clients may receive our 25% discount on professional fees; government fees are separate.
Trademark Application Registration Attorney Help Available Online
Carson Patents can help you register the business names, brand names, logos, slogans, or other distinctive sights, smells, or sounds that you use to identify your products, goods, and services. We offer a free trademark consultation to discuss your intellectual property needs to protect your brand identity. Consultations typically help determine the best steps to take to move forward towards registration for your trademarks and/or service marks. Contact us to apply to get your marks registered or for help fixing registration applications you started on your own.
When seeking trademark protection, be cautious of scammers posing as attorneys or government agencies. Explore our trademark scam warning blog post to learn how to identify and avoid trademark scams.