The Cost of Hanging out a Shingle (i.e. word of mouth advertising) 21st Style:
What are Web Presence Costs? The costs of setting up a website so you can get listed on search engines.
Hanging out a shingle is what a newly licensed doctor or lawyer does to start their own practice. Of course, this practice of hanging out a shingle extends to many other professions as well. For example, I am a patent agent, and I too hung out a shingle (CarsonPatents.com). This article was written as a post on my shingle.
I do ponder what it might have been like to hang a shingle in times past. I suspect it was both easier and harder in different ways, but mostly just a different time. In today’s language, hanging out a shingle is putting up a website.
Word of mouth is people “sharing” with each other about things they like and don’t like. Of course, this idea ‘word of mouth,’ like hanging out a shingle, is still essentially the same as it has always been. Today … LinkedIn, my website, Pinterest, Twitter, Tumblr, and many others keep track of what people share and keep it available for other people. Today, word of mouth and social media mean much the same thing.
The ideas are the same, and the pursuit is same, hanging a shingle and spreading the word by word of mouth that we are open for business.
Web Presence Costs more than a Shingle:
In the past, an actual shingle, several trips to local businesses and community centers sharing the news, and the actual license to practice was what it took to get started. People got their license, nailed up a shingle, and went about sharing the news and their skills by word of mouth.
Today, if you have the license in order to hang a shingle and spread the word by word of mouth, here is what you will need: (1) a domain name, (2) a host for said domain name, (3) a website on said host, (4) an online bank account, (5) an online payment processing system, (6) an online email, calendaring, and to do list host with online sharing system, (7) at least several social media accounts, publicly shared, and (8) the best source of information around to get actual explanations and answers for the questions that come up as you assemble all the previous items (1) through (7).
Web Presence Costs: $400
Hanging a shingle and sharing today costs about $400 (reasonably safe and secure online). A web presence for $400! I do ponder what this would cost in times past. I suspect in adjusted dollar value, the cost was about the same. Provided the person hanging the shingle is (8) the best source of information available to get actual explanations and answers for the questions that come up as you assemble all the previous items, the rest costs about $400 (per year).
Shingle hanging items (1) through (6) will cost you about $400 per year. Of course, you have item (7), and set up many social media accounts, for no money at all.
You can even get fancy and offer online appointment scheduling and product pages that let people buy your services or products for another hundred or two, depending on what you want to add and offer.
The internet itself can be (8) the best source of information available to get actual explanations and answers for the questions that come up as you assemble all the previous items. Just be sure to do your due diligence where and when you are at risk.
Hanging out a shingle today costs about $400 for everything you need. (1) a domain name, (2) a host for said domain name, (3) a website on said host, (4) an online bank account, (5) an online payment processing system, (6) an online email, calendaring, and to do list host with online sharing system, (7) at least several social media accounts, publicly shared, and (8) the best source of information available to get actual explanations and answers about hanging a shingle.
If you want help with due diligence for (8) the best source of information available to get actual explanations and answers about hanging a shingle, people like me are likely your best choice. While I am not usually available (the number of clients is very small, I am a full time patent agent, but there is a link to schedule an appointment on my web-presence connections at the bottom of my website if I am); I do have relationships with several of the best web-presence consultants around. Contact me for a referral. Get control of your web presence costs.
Gregory D Carson Patents is verified by the U.S. Department of Veterans Affairs (VA). We are verified by the VA as a Service-Disabled Veteran-Owned Small Business (SDVOSB) . We are listed on the VA’s Vendor Information Pages (VIP) at https://www.vip.vetbiz.va.gov/.
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